Target Marketing -
Precision Marketing Committee
This software system is
an automated decision support tool that
facilitates the design, analysis, and list
production of inter-related customer
communication offers or marketing promotions. It
will help companies better manage the
communication of new offers to existing
customers.
Compared to the traditional
process, PMC enables:
- Substantially higher
response rates
- Time management
maximization
- Cost reduction of your
promotions
- More specific results
feedback and marketing data
- Controlled customer
contacts
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